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Category: Lifestyle

yoroshiku 4649 - nice to meet you

The London indie brand makes “classic StreetWear with a hint of Japanese playfulness”. Firstly, this isn’t sponsored – I just like them. Yoroshiku 4649 is a fashion brand from London with a Japanese aesthetic. Their name comes from some Japanese wordplay meaning “nice to meet you”. Their main style uses camo print featuring the Yoroshiku […]

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black minimalists

The world of minimalism is literally whitewashed. The Black Minimalists want to change that perspective. They are a community of individuals who identify as black and live minimalist lifestyles. The website launched this year and is funded by the founding team members. The team is made up of four people: founder Yolanda Acree, and co-founders […]

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The Minimalists did a TED Talk last year about letting go. I got into The Minimalists in 2017 after a break up and while the minimalist movement is heavily whitewashed and misguided, these guys talk sense. Rather than getting rid of everything and only buy 5 expensive white items in your expensive white apartment, they […]

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Proper Mag

Let me preface this article with one statement: print media is not dead. Head to any half decent intercity newsagents and you’ll see a wall full of different magazines, glossy and independent, carving out a space to exhibit their culture of interest. Proper started out as a fanzine quite some time ago and the indie […]

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Stoic Elite

I endorse the virtues of stoicism. Its fundamental principles aim to strip away the products of negativity and show a path to happiness. This is done by accepting things you can’t control and focussing on the things you can. This is a lot easier said than done and by no means applicable to every human event […]

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