Tag: Burgers

J. Wellington Wimpy, the patron saint of hamburglars

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I saw this on Twitter today and thought it was hilarious and oddly poignant, from a modern political perspective.

In the panels, Popeye asks Rough House where J. Wellington Wimpy was to which RH replied “I ain’t seen him and I don’t want to see him—he hasn’t been around today.” Popeye calls Wimpy “arful” before showing pity for him, although RH didn’t share the sentiment:

Well, I don’t. Why, say—that fellow would commit a crime for a hamburger.

We then spot Wimpy taking out razor of some kind as he starts cutting through a barred window into a jail where incarcerated people are eating from a plate full of hamburgers. He sits down to their disbelief and says:

Ah, good evening, gentlemen. Pleasant weather, isnt it, we’re having?

Wimpy literally broke into jail, not to free the people incarcerated there, but to get some of his favourite delicacies, thus breaking the law that could have extended his voluntary visit. It reminded me of how we have the power to abolish jails or and attempt to dismantle the system behind it all but only show glimpses of that for moments that benefit us (i.e. how I’ve seen a lot of performative activism since last year’s BLM protests)

I’m probably reaching but so was Wimpy—behind bars, for another hamburger.

(via Popeye Otaku on Twitter)

Burger King rebrand is simple, nostalgic, and effective

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You may have heard about Burger King’s recent rebrand, their first in over 20 years. Older customers may also think the “new” logo looks the same as the logo used between 1994–1999.

  • Burger King logo, used between 1994–1999
  • Burger King logo, used from December 2000

It’s fundamentally similar but there are noticeable differences and I’m sure a designer could explain why they’re significant. But a rebrand is more than a different logo.

But my favourite part? This ingenious monogram.

It’s a B and a K and it looks like a condensed version of the fuller logo, in the style of a burger (or as Jason Kottke called it, “The Slider”).

The Flame brand font family was designed by Colophon Foundry in bold, regular and sans, reminiscent of Cooper Black and Raphael Abreu, global head of design for Burger King’s parent company, told It’s Nice That he “wanted a font that make people want to take a bite out of it.”

“We are also very playful and bold in how we use the new font. There is a variable version where we stretch and compress it and create expressive and impactful illustrations with it.”

Unfortunately, I swore off ever eating from Burger King 20 years ago this year after a bad experience and, well, I’m not going to change that. But I still love The Slider.

How to make a smashburger (by J. Kenji López-Alt)

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The late night smashburger

I’ve given way too much money to Five Guys this year. I tried my hand at making one and, while it wasn’t the same, it was tasty nonetheless. The basic premise is the same for most modern burger outlets:

  • 2 flattened beef patties
  • Cheese slices in between
  • An assortment of fillings (my faves are pickles, ketchup, and mustard)

American chef J. Kenji López-Alt made a video in March demonstrating his way of making a “late night smashed cheeseburger” in the style of a smashburger, as popularised by the fast food chain Smashburger.

My mouth watered throughout the video so stream it below and let us know what you’d have in your smashburger.

Late Night Smashed Cheeseburger

Beef related: Burger King’s rebrand and Salt Bae: the king of steaks.