Sophia Tassew's Khula jewellery brand is dope

Sophia Tassew with 4 models wearing Khula earrings

Last year, I said I wanted to showcase more Black content, particularly creative endeavours and projects that deserve all the spotlights and this is the perfect example of that.

Khula is a jewellery brand by Sophia Tassew, a plus-size content creator from South East London. You may recognise her name from an earlier blog post I wrote about A Quick Ting On—she’ll be releasing a book about her experiences in 2022. In an interview with Bricks Magazine, she called Khula “a sort of homage to my parents who come from Ethiopia and South Africa.”

I’ve always wanted to have my own earring collection or design something. I always thought it would come in the form of a brand collaboration but it didn’t and still hasn’t so I decided to start it myself and learn how to make earrings. Also, as a plus sized girl, growing up, my fashion and style journey was tedious. You were forced to shop for clothes that were meant for people three times your age or the mens section. The only thing I could always rely on were earrings. They’ve been my savouir (sic) many times as well as a small representation of who I am and where I come from. So much growth has happened between then and now and that’s exactly what Khula means in Zulu, grow. 

Sophia runs Khula completely on her own, working very long nights and making her vast collection of earrings by hand, as well as packing and posting the products herself. It’s the epitome of a one-woman team.

I especially love the late 60s/70s vibe from the designs, which she said inspired her alongside her roots from East Africa and South Africa:

Taking inspiration from my heritage and putting that into my brand makes me feel so much closer to my roots in a way that I know how, and a language that I understand which is jewellery. I’m very interested in Black people from different eras and celebrating them and their looks.

If you can, please support Khula and buy something from the store when the next batch drops. And follow both the Khula brand and Sophia on Instagram.

(featured image taken by Chad McLean from Instagram [his website])

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