Social Theory: fashion for black culture and identity

Black First T-Shirt from Social Theory

Representation of Black culture in art and fashion is important considering the predominately white landscape. With that in mind, outlets like Social Theory are perfect for promoting the culture and the facets of identity within it.

What is Social Theory?

Social Theory is an online apparel store based in Atlanta that “promotes pride in Black identity and Black culture”. It’s best known for its “Influential” collection with a range of hoodies, sweatshirts and t-shirts for all genders and ages.

Other ranges include:

  • BBW (Brilliant. Black. Women)
  • Revolution
  • Black King and Black Queen
  • Black First
  • Black+Proud
  • By Any Means
  • Influential
  • Loving Black Women
  • Melanin Princess
  • Pretty Brown Girl

Check out the website for the full range of collections (my personal favourite is the Black Culture Influences Everything hoodie).

Social Theory also offers free shipping and sizes from small to 3XL in a variety of fits and fabrics.

The Blak Blog

Alongside that, Social Theory also has a blog that covers all things Black culture and empowerment.

Don’t let their discomfort stop your greatness.

A quote from ‘Why Can’t We…’

My two favourite pieces

There’s a lot for everyone on the site but my two favourites are:

1. Black+Proud Crewneck Sweatshirt

Black+Proud Crewneck Sweatshirt in pine green
Black+Proud Crewneck Sweatshirt in pine green

Available in black, red, gold, pine green, dark green, and orange, this unisex classic fit sweatshirt is minimal in its design but power in its message.

2. Black Culture Influences Everything hoodie

Black Culture Influences Everything hoodie in black
Black Culture Influences Everything hoodie in black

As part of the Influential range, this unisex hoodie speaks volumes and comes in black, blue, and pink. The Black Culture Influences Everything design also features on a crewneck sweatshirt.

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  • Brick – $1/month
  • Concrete – $3/month
  • Steel – $5/month
  • Glass – $7/month
  • Bronze – $10/month

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