How is supermarket pesto so cheap?

How is Supermarket Pesto so Cheap when the Ingredients are so Expensive? | Food Unwrapped

I wasn’t aware of the costs of pesto ingredients but apparently they’re more expensive than the jarred foodstuff suggests. The Food Unwrapped team travelled to Italy to investigate why supermarket pesto is so cheap considering the price of the ingredients.

Spoiler alert: it’s not as shady as it might seem. They use cheaper ingredients so supermarket pesto doesn’t always have fresh basil, fresh pine nuts, etc. This won’t surprise many but it’s nice to see how it’s made I guess. And that bit where they were picking the basil by hand made my body hurt just watching them.

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