I’m still on my semiotics tip and discovered this interesting video about myths, the hashtag #BlackLivesMatter and the loathsome #AllLivesMatter. I was wary of how both hashtags would be described but they went how I’d hoped in such a short video. I’ve not heard or read about either one described from a semiotic perspective and it’s good to know the arbitrariness carries such weight in #AllLivesMatter. As Electric Didact says when quoting semiotician Roland Barthes, “myth freezes or immobilises intention.” This considers the notion that while Black Lives Matter is a movement, All Lives Matter isn’t.
Watch the video below and leave a comment with your thoughts on the semiotics angle.