Semiotics – Myths, #BlackLivesMatter and #AllLivesMatter

Black Lives Matter logo

There’s something to be said about the link between semiotics and activism. So I’m doing that right now with the help of this insightful video.

I’m still on my semiotics tip and discovered this interesting video about myths, the hashtag #BlackLivesMatter and the loathsome #AllLivesMatter. I was wary of how both hashtags would be described but they went how I’d hoped in such a short video. I’ve not heard or read about either one described from a semiotic perspective and it’s good to know the arbitrariness carries such weight in #AllLivesMatter. As Electric Didact says when quoting semiotician Roland Barthes, “myth freezes or immobilises intention.” This considers the notion that while Black Lives Matter is a movement, All Lives Matter isn’t.

Watch the video below and leave a comment with your thoughts on the semiotics angle.

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