Last December, the Chengdu 2025 Organising Committee opened a contest for entrants to create the logo for The World Games 2025. Out of over 3,500 entrants came a winner and, at first, I couldn’t see see what was so special about it… until I saw the panda!
The winning logo was designed by British designer John Fairley who has worked with the likes of American Express, Dr Martens, Estée Lauder, and Rolls Royce.
Congrats, John!
(via Logo Design Love)