star wars cerveza cristal 1
I watched this clip of Star Wars: A New Hope and, despite having an idea of what might happen based on the video’s title, I didn’t expect that:
When the Star Wars films aired in Chile, instead of cutting away from the movie for commercial breaks, the TV station “seamlessly” inserted ads for Cerveza Cristal beer. We’re talking Obi-Wan opening a chest to find a lightsaber for Luke and instead it reveals a ice-chest full of beer. Or the Emperor Force-reaching for a lightsaber and a can of beer flies into his hand. And of course the whole thing has turned into a meme.
(via kottke.org)