Let me preface this article with one statement: print media is not dead.
Head to any half-decent intercity newsagents and you’ll see a wall full of different magazines, glossy and independent, carving out a space to exhibit their culture of interest.
Proper started out as a fanzine quite some time ago and the indie mag has grown into a website and creative agency. Having worked with the likes of Adidas, Clarks, and Barbour, Proper know their stuff when it comes to clothing brands and related cultures.
The icing on the cake for me, however, is their online store. It contains the usual fare of t-shirts, stickers, and socks but I’m enamoured with the mugs on offer. Yes, I fell in love with some fancy mugs, okay? But they come in all kinds of wonderful colours and my particular favourite is the Proper El Pibe Mug (as I have a soft spot for Colombia after Italia 90.)
Proper know their audience well, as to be expected with decades of experience between the editors, Neil Summers and Mark Smith. Having their base in Manchester also helps; a cosmopolitan city with its own rich heritage, away from the clutches of London. Want to know more? Visit the Proper website and check out the list of stockists so you can grab a copy!