Apparently, locals are divided over the new logo but I like it and Rob Beschizza made a good point about its implied “specific synth baseline”.
The logo was designed by House Industries and Studio Number One, which was founded by artist Shepard Fairey.
“When you say ‘Los Angeles’ it doesn’t necessarily mean just a city,” Fairey said. “It’s a whole mindset, a vibe, a culture. And as an Angeleno, it was exciting to me to take on the creative challenge of designing a mark representing all the things that Los Angeles means to people.”Quote from CBS
Very 80s, much synthwave, wow!
(via Boing Boing)