I’ve seen Angostura bitters bottles from time to time and never knew why their labels were bigger than the bottles. Until now:
The label on Angostura bitters is larger than the bottle. When company founder Johann Siegert died, his sons planned to enter the tonic in a competition and divided the preparatory work between them. One oversaw the design of a new bottle, the other of a new label. They failed to coordinate the work, and by the time the mismatch was apparent they had no choice but to use the oversize labels. The oddity was so distinctive that it’s been retained as a branding measure.
(via Futility Closet)