The Black Lives Matter protests this summer reinforced my relationship with my Blackness and the Black people around me. I’ve had the pleasure of connecting with Josh Akapo on Twitter and thought I’d pay it forward with a post on his creative agency.
archtype is a creative agency that started in 2016 as a clothing company for young people (the site notes that they were known as “ARCHTYPE” and a “louder set-up back then”) before becoming an agency in January 2020.
The three founders are:
- Jaydon (Co-founder and Creative Director)
- Josh (Co-founder and Head of Accounts)
- Thomas-James (Co-founder and Head of Finance & Merchandising)
For archtype, it’s all about “creating impactful moments in culture” which is something I can happily endorse. They do this by providing merchandising strategy, design, production, and garment finishing amongst other services.