semiotics

A Quick Lesson in Semiotics

A drop in the semiotics ocean but a great introduction to a phenomenal subject. Signs and symbols are all around us and their meanings carry much more than we think. https://www.youtube.com/watch?v=rEgxTKUP_WI

Mondaine Helvetica Watch

You'll recognise Mondaine's work every time you look up at a clock on a train platform. The Swiss watchmakers use sleek designs and distinctive features to stand out amongst the flash visages of Rolex and Longines and the digital forms of Casio and Timex. With their latest piece, the Mondaine Helvetica Watch uses the most popular typeface in …